• Overview
• Copywriting
• SEO / SEM
• Managed PPC / CPM
• Link Building
• Inbound Marketing
• Email Marketing
• Social Media Marketing

The new kid on the search block

Social Media such as Facebook are becoming increasingly more important, not only in how people find a product or service but also in whether they purchase it. At the time of writing the Facebook integration with Bing is a very hot topic.

This can be a good development – especially for smaller businesses - because it levels the playing field in terms of size of marketing spend and resource. The way things are moving it won’t necessarily be the company with the biggest advertising budget that gets the biggest benefit.

Quality vs quantity

Quality, customer satisfaction and service will become the touchstones for marketing effectiveness. Customer relationship management (CRM) is now a primary marketing focus. And we all know that big corporations are often not very responsive or efficient in these respects.

Facebook also allows you to customise your pages and interact with your audience with Tabs in a way that was not possible earlier. There are many social networks and more appearing all the time, so it becomes difficult for a small business to keep track of everything that is going on. That’s where we come in; we can help you both explore and exploit the power of social media to build your brand and take full advantage of the opportunities affords those who take it seriously and use it properly to engage their audience.