• Overview
• Copywriting
• SEO / SEM
• Managed PPC / CPM
• Link Building
• Inbound Marketing
• Email Marketing
• Social Media Marketing

An art and a science

Copywriting is an art and a science; don't just think that you can just write any old description of your organisation, products or services and people will read it and respond. If it doesn't engage, inform - even entertain - they will very quickly switch off.

It is an art and a science because you need to have the experience and craft to be able to fashion the right sort of content for your site and express your thoughts and offers in ways that people will find appealing, so there is a strong creative element.

But it is also a science because the effectiveness of certain approaches and the use of particular terms, layouts, structures are proven to work and can be tested, replicated and adjusted to maximise the effectiveness of your site.

No substitute for experience

We have fifteen years' experience of doing this for customers of all sizes, in many different sectors and with a wide range of products. We know what works and how to put together content that reflect your concept and vision, while making sure it is attractive and clear to customers. And, most importantly, that it motivates them to buy.

We will take your ideas, your technical data, your company information - whatever you want to give us, and help you develop it into killer copy for your website.

Copy that will really hit the spot with users;

will make them want to read on to the decision point;

will make them feel like you are just the business to meet their needs;

and, most of all, will make them want your product.