Webmaster Role In Site Marketing And Search Engine Optimization (SEO)

/in /by

WebMaster in Site Marketing and SEO
Driving traffic to a site is one of the key roles of a webmaster. Webmasters should initiate the success of the website rankings on search engines as well as the website’s presence on social media. There are many resources that are available for the keen webmaster. Additionally, webmasters should use various site marketing and SEO strategies to gain a foothold online.

1. Fresh Keyword Optimized Content

Fresh, relevant content is key to the success of the website because search engines place a premium on this in their weighting algorithms.The webmaster must direct the generation of relevant high quality content. This may mean looking forSEO copywriters, who can create content that ranks well on search engine result pages and also remains compelling, hence shareable by readers. This is also important that the website has a blog so that the website keeps generating new content.

2. Using The Correct Structure

Web site rankings rely on the structure of content as along as search engines rule the internet. One of the ways to grow the number of people visiting your website is to retain the structure of the content put out in the following manner. Make headlines and use the right title tags, organize sections of the content into groups and use lists and bullet points to present your main points in lists.

3. Implement Quality Code

Unknown to many webmasters, the web accessibility initiative provides a list of guidelines on how to create websites that can be accessible to as many people and systems as possible.
This is key and contains many factors that are not ordinarily considered such as accessibility by visually impaired people. Additionally, webmasters must have control over the written code to ensure it is written in a way that conforms to HTML standards and has no broken links. Web sites containing broken links can be avoided by search engine crawlers.

4. Get An SEO Industry Standard Guide Toolkit

Various tool kits exist that webmasters can use to prepare their sites for search engine result page dominance. These tools enable webmasters to target users  geographically, set preferred domain names for the site so that search engines can catch poorly formatted links and treat them as the domain set by the webmaster, use diagnostic tools to get alerts after malware attacks, receives crawl error reports and HTML suggestions. Today such tools truly make works easier for the savvy webmaster.

Below is a quick checklist that you will find in many SEO tool kits.

  • Adding quality articles and blogs so that visitors can get the specific information they need.
  • Increasing the number of high-ranking sites that link to your own website’s pages.
  • Creating a detailed site map that connects to the important pages and contents of your site.
  • Coming up with a clear hierarchy and link to each page of your site such that it will ideally be reachable from a single link.
  • Reducing the number of index links of pages on your site to only unique pages.
  • When Google crawls, and indexes your site, keeping only the important pages in the index will make your site more easily accessible giving your visitors the satisfaction of seeing only your key pages and contributing to the improvement of the web.
  • Determining the common keywords users are likely to type in their searches to find the pages of your site.
  • Always ensuring that your site contains these keywords in the appropriate pages.
  • Creating a useful, informative site with quality content.
  • Making sure that the pages on your site are well-written and that the description of your content aptly signifies the topics being discussed.
  • Using appropriate texts to describe images within your content as Google’s crawlers cannot recognize text that is built into the images.
  • If there is a need to incorporate text with images you can use the ALT attribute to you can include words to describe the specific images.
  • Making certain that the description within the title and attributes is accurate and relevant.
  • Keeping both static pages and dynamic pages brief, concise and small in size.
  • Checking for broken links in the content of your site and making the necessary corrections.
  • Optimizing the different elements of your site will ensure your site will climb in search engine ranking.

It is therefore best to follow the above guidelines to help Google find, index and rank your site accurately.This move is geared to parallel Google’s approach to constant improvements in the search results. These are  professional webmaster roles, that are key to the success of websites site.

By Dr. Ataollah Etemadi