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Email marketing can be a very powerful tool in the right hands. It combines traditional marketing skills in copywriting, message targeting and list-building with the new media to produce a very potent sales weapon. Read more
Not all email content achieves the sender’s objectives. Some end up annoying the reader and being marked as spam. Good email content results in an exchange between the sender and their recipients. Read more
Email marketing makes it easy for brands and business to reach their audience without spending much money. However, the challenge remains acquiring the email addresses of prospective clients and sending them emails without spamming. Read more
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